Dwayne Johnson Hard-Launches a Beauty Brand, Papatui
Dwayne "The Rock" Johnson is coming out with a beauty brand, making him the latest addition in celebrity men entering the skin-care space. Only in this case, Johnson has revealed that his personal-care line, called Papatui, gives a special nod to his heritage.
"The name Papatui is deeply personal to me," Johnson says in a press release. "My Samoan grandfather, the High Chief Peter Maivia was the first man who taught me what men's care was all about . . . [he] was one of my heroes."
The collection will consist of 12 items, inclusive of products for the body, face, and tattoos (which the star is known for being particularly fond of). While body care in general is having a moment — the 2024 Pinterest Predicts report noted an increase in searches for "body care" and "body skin-care routine" of 800 and 1,000 percent respectively — people seem to be particularly interested in the Papatui Tattoo Balm ($10). It has seen a spike in searches on Google since the line was announced on March 7.
Still, Papatui also caters to those who enjoy a more elevated shower, as Johnson partnered with renowned perfumers Frank Voelkl and Clement Gavarry. Together, they created the brand's three signature scents: Sandalwood Suede, Lush Coconut, and Cedar Sport, which will be available in its hair and body formulations.
The full line will be available today on the brand's website, as well as in-store and online at Target's nationwide. Get a sneak peek at all the Papatui products in the line to make it that much easier to add them to your cart ahead.
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Papatui's Tattoo Balm
Papatui Enhancing Tattoo Balm ($10)
This tattoo balm contains ingredients like mango butter and coconut oil keep the skin hydrated, and therefore the ink in its most optimal condition.
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Papatui's Tattoo Stick
Papatui Enhancing Tattoo Stick ($10)
Boasting a similar formula as the balm, this stick is perfect for on-the-go use as you can throw it into your gym or work bag and re-apply with ease.
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Papatui's Bar Soap
Papatui Enriching Bar Soap ($8)
This soap's vitamin B3 and avocado oil will leave your skin feeling moisturized long after you leave the shower. It also comes in the brand's signature scents: Sandalwood Suede, Lush Coconut, and Cedar Sport.
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Papatui's Deodorant
Papatui 48-Hour Deodorant ($10)
Looking for a new aluminium-free deodorant? Pick this one up on your next Target run.
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Papatui's Antiperspirant
Papatui 48-Hour Antiperspirant ($10)
If sweat control is your biggest concern when it comes to under-arm care, opt for this anti-perspirant formula instead.
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Papatui's Body Wash
Papatui Refreshing Body Wash ($8)
This body wash features a coconut oil-based formula to leave you moisturized after you suds up.
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Papatui's Body Lotion
Papatui 24-Hour Body Lotion ($10)
Lock in that moisture post-shower (or any time, really) by lathering on the 24-Hour Body Lotion, which contains hydrating ingredients like vitamin B3 and ceramides.
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Papatui's Facial Toner
Papatui Rejuvenating Facial Toner ($10)
If you're looking for an exfoliating toner, this is it. This formula contains alpha hydroxy acids, witch hazel, and glycolic acid, which will leave your skin feeling smooth and looking blemish-free.
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Papatui's Facial Moisturizer
Papatui Restoring Facial Moisturizer ($10)
Follow it up by using the brand's moisturizer, which has heavy-hitting hydrators like squalane, ceramides, and more.
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Papatui's Eye Gel Rollerball
Papatui Awakening Eye Gel Rollerball ($10)
The sleek rollerball applicator will make remembering to apply your eye cream a breeze. It contains caffeine and hyaluronic acid to simultaneously de-puff and hydrate the area.
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Papatui's Facial Cleanser
Papatui Hydrating Facial Cleanser ($10)
You know that squeaky-clean feeling when you wash your face? Say goodbye to the tightness when you use this facial cleanser. It's all thanks to ingredients like hyaluronic acid and glycerin in the formula.
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Papatui's 2-in-1 Shampoo+Conditioner
Papatui Nourishing Shampoo+Conditioner 2-in-1 ($10)
Make wash day a breeze with this two-in-one product that cleanses hair while adding back moisture. It'll have you out of the shower in minutes.
Ariel Baker is the assistant editor for POPSUGAR Beauty. Her areas of expertise include celebrity news, beauty trends, and product reviews. She has additional bylines with Essence and Forbes Vetted.
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