15 Direct-to-Consumer Furniture Brands You Should Shop in 2023
Visiting store after store to shop for furniture can be exhausting and time consuming. With more consumers preferring the convenience of being able to shop online, the furniture sector has followed suit. Direct-to-consumer brands make it easier for shoppers to find stylish and quality furniture pieces without having to leave home, all while supporting smaller businesses.
Even more enticing, DTC brands are known for selling well-made pieces with materials and craftsmanship that rival luxury brands, only at a fraction of the price. Many of these DTC brands keep their costs down by forgoing a traditional brick-and-mortar or showroom location. With perks like fast and free shipping, short-term trials, and thoughtful packaging and assembly, the risk of purchasing a piece of furniture without seeing it in person doesn't feel so high, especially when considering the time you save by being able to shop from home. Transparency about the sourcing of materials and manufacturing processes also helps many DTC brands build consumer trust and popularity.
With DTC brands also offering unique designs, it's easier to find styles you might not have access to in big-box stores, at least not at the same price points. There are loads of DTC brands with niche focuses ranging from sustainable furniture to certain aesthetics, and the sea of options can feel overwhelming. To help with your search, we've curated a list of a few of our favorite DTC brands. Whether you're in need of a new bed frame or a comfortable sofa, we've found choices you're sure to love.
Albany Park
The concept behind Albany Park started when cofounders Darryl and Jessica Sharpton labored through intense decision fatigue while shopping for a designer sofa that not only cost an arm and a leg but also took four to six weeks to arrive at their doorstep. Convinced they could make online sofa shopping better, they launched Albany Park, a DTC furniture brand that specializes in stylish, well-made sofas that are shipped quickly in manageable, apartment-friendly boxes.
Create the ultimate lounge den with Albany Park's ultracozy Kova Pit Sofa ($3,789, originally $3,994). The large, deep cushions are a dream to nap or watch a movie on. The modular construction means you can move the pieces around and use the middle as an ottoman. It comes in a handful of colors and configurations, so you can find the perfect one for your space. Our former editor tested the Albany Park Kova L-Shape + Ottoman Sectional Sofa ($3,169 originally $3,345) and insists that it really is the comfiest sofa. She wrote all about her experience in this Albany Park Kova L-Shape + Ottoman Sectional Sofa review.
Allform
Allform makes custom sofas in a wide variety of choices that you can cherry-pick based on your needs. The 3-Seat Sofa With Chaise ($2,245, originally $2,806) is a chic, versatile choice — you can move the chaise to either side, so you can make it work even if you move apartments or want to simply move your furniture around. It comes in seven fabrics and two leathers. The best part? You have 100 days to try it. Our editor tested out Allform's 5-Seat Corner Sectional With Chaise ($3,795, originally $4,744) in her home and dubbed it "the modular sofa of my minimalist dreams." Read all about her experience in this Allform 5-Seat Corner Sectional With Chaise review.
Floyd
Floyd has modular, modern, and functional designs that make everyday living easier. We're into its offering of cool bed frames, rugs, and sofas, but The Standing Desk ($975) caught the attention of our former editor. She couldn't get enough of the sleek design and the relief it gave her back. Read all about her experience in this Floyd Standing Desk review.
Castlery
Castlery focuses on offering modern, practical pieces at accessible prices. The brand's sofas are particularly popular among our editors, with Castlery's Hamilton Sofa ($1,799, originally $1,899) being our latest favorite. Its deep seats make it especially lounge-worthy and are perfect for cuddling up on for a nap or a binge-watching session. It seats three, so it's roomy enough to accommodate several people but compact enough to work in small spaces. Our editor tested out this sofa and insists "the design is even more beautiful in person." Read all about her experience in this Castlery Hamilton Sofa review.
Thuma
If you're looking for luxurious yet simple furniture for your bedroom, Thuma is an excellent place to browse. Our former editor was a huge fan of Thuma's The Bed ($1,095 for the queen size with pillowboard). Elevated with clean lines, The Bed is also GREENGUARD Gold certified, which means it meets some of the world's most intensive chemical-emissions standards after thorough testing. The Bed comes with the frame and extra-strength cushion-coated slats, and you can choose between the pillowboard or a wooden headboard. For more details, read our review of Thuma's The Bed.
Sabai
Sabai focuses on sustainable living-room furniture, so if you're in the market for a sectional sofa, we recommend Sabai's The Essential Sectional ($1,845). It uses recycled and upcycled fabric, CertiPUR-US certified high-resiliency foam, FSC-certified wood for its frame, metal legs made from nontoxic machined solid aluminum, and 100 percent recycled fiber-fill pillows. It also doesn't use any toxic flame retardants or formaldehydes. Our editor tested out this sectional and loves its firm and supportive cushions. For more details, read our review of Sabai's The Essential Sectional.
Apt2B
Apt2B carries chic furniture at affordable prices, and this Sloane Swivel Chair ($1,188, originally $1,398) is one of our favorite new pieces. Its compact size and spinning base make it especially ideal for small living rooms, since guests can face each other for conversation or the television. While it's small, it doesn't skimp in quality or comfort. Made with a solid hardwood frame, easy-to-clean hypoallergenic fabrics, and high-density foam cushions with no toxic flame retardants, it's definitely built to last.
Burrow
Burrow makes fantastic modular couches that you can configure to suit your needs. The brand is also committed to being more sustainable: its sturdy frames are built with sustainably sourced hardwoods, and the cushions are all CertiPUR US certified as free of ozone depleters, formaldehyde, heavy metals, flame retardants, and other harmful elements found in noncertified cushions. If it's a sleeper you're after, you can choose one of its sleek sofas, like the Block Nomad Sofa ($1,595), and combine it with the Nomad Sleep Kit ($345), which includes a memory-foam topper, a custom sheet set, a quilted blanket, a pillow and pillowcase, and even an eye mask. Explore more couches from Burrow with our curated guide.
Joybird
If you love midcentury style, Joybird is the mothership for well-crafted pieces inspired by the era's silhouettes but made for today's modern homes. It also gives back to the planet: for every sale, the brand helps fund reforestation and restoration programs in North America through the One Tree Planted charity. Joybird sells loads of stylish handcrafted furniture, but we're eyeing the Mitzi Expandable Dining Table ($869, originally $1,241). A new design, its midcentury style makes it look like an estate-sale score. Transition from everyday family meals to dinner-party ready by adding the expandable leaf.
BenchMade Modern
BenchMade Modern makes handcrafted designs that range from seating to lighting, but if you're looking for a customized sofa, this is a great place to shop. You have the option of choosing the size of your sofa by five-inch increments, picking between performance fabrics and leather, and having it custom made for you in just two weeks. The simple but ultra-chic Like Butter Standard Sofa ($4,769, originally $5,020) has plush cushions that give a sink-in feel. You can even try out the sofa for a 100-day trial to make sure you truly love it.
Elephant in a Box
Elephant in a Box makes the internet's most moveable sofa. The Elephant in a Box Long Sofa ($1,998) might look like a traditional sofa, but it actually has an accordion-style base that you just expand after unboxing. It's easy to set up: all you do is unfold, add cushions, and you have a sofa. If you are tall and enjoy sofa naps, this style is for you. It can seat five people and includes free shipping and returns. Explore more couches from Elephant in a Box with our curated guide.
Medley
Medley uses eco-friendly materials and traditional craftsmanship techniques to create durable furniture that's intended to last. All of the wood it uses comes from FSC-certified forests, and it plants three times as many trees as it uses to offset the environmental impact. It's hard to choose a favorite, but this Harrison Credenza ($4,495) is one of them. Available in maple or walnut, it's perfect for storing extra dinnerware and doubling as a bar.
Hay
Hay is an ideal shopping destination for anyone obsessed with Scandinavian decor. The store has sofas created by world-renowned designers, including this stylish and comfortable Quilton Sofa ($2,801, originally $3,295), a bestseller. Customers love its deep seating and sculptural form.
Maiden Home
If you want truly luxurious pieces, consider the beauties at Maiden Home. The brand sources from the best textile mills, tanneries, and sustainably managed forests. Each piece is handmade to order by artisans in North Carolina, so each one varies slightly in things like textures, colors, and wood finishes. We love how the Maiden Vestry Tables ($1,775), made from solid oak, can be nested together or moved around the room to stand alone. Explore more furniture picks from Maiden Home with our curated guide.
Inside Weather
Inside Weather's mission is to offer furniture that can be customized and delivered in just a few days. It has chic selections that include furniture for every room, including the living room, bedroom, and office, but the Modular Bondi 3-Seater Sofa ($3,250, originally $6,175) is one of our favorites. Every seat block is alike and intended to be able to be used in the middle, on either end, or even as a standalone ottoman. Its oversized cushions are just beckoning for you to sit down and relax.