The Best New Beauty Products of 2024

Kiehl's Ultra Facial Barrier Balm ($31)

"This has been another one of my skin saviors after using too much Tretinoin. Like the original barrier repair balm, it is deeply hydrating but this stick applicator makes it much easier to target certain hard-to-reach areas, like the crevice of my nose, with ease. Big yes." — Ariel Baker, assistant beauty editor

Kosas BB Burst Tinted Moisturizer Gel Cream ($38)

"Just when I thought my skin was destined to look dull until spring, Kosas came out with this BB cream. It's incredibly moisturizing so it doesn't settle into lines or dry patches, it has a bright, dewy finish, and it contains good-for-your-skin ingredients like zinc and copper peptides. The coverage is pretty light, but it layers beautifully with my favorite concealer. I'm sure I'll still be using it well after the seasons change." — Dawn Davis, executive director, beauty

Herbal Essences Hemp Oil Sulfate Free Shampoo ($10)

"I remember my mom buying Herbal Essences shampoos for me at the drugstore growing up. Getting to select my desired scent was a decision I didn't take lightly. The brand recently launched a new line centered around plant oils, expanding with 11 shampoo and conditioner pairings formulated with aloe, camellia, or hemp oil. The frizz control shampoo has been amazing for my fine, wavy hair, and it smells so fresh and light." — Jessica Harrington, senior beauty editor

Hourglass Phantom Volumizing Glossy Lip Balm ($36)

"Hourglass's Phantom Glossy Balms are my favorite lipstick/gloss hybrid. The brand recently extended the shade range and this new color called Reveal, which is a true pink, has been on rotation over the last few months." — AB

GHD Chronos Styler 1" Flat Iron ($329)

"GHD's original multi-styler is an editor favorite (and a staple in my hairstyling routine), but the tool just got a major upgrade. The new Chronos Styler 1" Flat Iron features the same one-inch, rounded ceramic floating plates that you know and love, but the technology is even better. It's faster and delivers even shinier, long-lasting results." — JH

NYX Professional Makeup Duck Plump High Pigment Lip Plumping Gloss ($13)

"NYX 's Duck Plump lipglosses are absolutely stunning. They are a higher-pigment gloss so you can wear them in place of a more traditional lipstick if you'd like, but I've been using them to add a hint more of color to a lip combination when I want it to veer more peach, pink, or neutral, and then topping the entire lip combination with a clear gloss. They do have a pretty strong tingle that lasts for a few minutes but for these colors, I don't mind at all." — AB

Pacifica Beauty Sunny Glow Bronzing Drops ($16)

"As someone who religiously wears SPF on my face and never goes outside for long periods without a hat, the Pacifica Beauty Sunny Glow Bronzing Drops are a must. Mixing it with my moisturizer gives my face an even, healthy glow without looking orange or sparkly. The look it gives you is completely customizable, depending on how many drops you add." — JH

Nexxus Intense Bonding Treatment ($15)

"Healthy hair is the goal for 2024, and the Nexxus Intense Bonding Treatment makes it easy to achieve. It's formulated with the brand's bond-building technology, which contains five amino acids and keratin protein, to repair hair from the inside out, making it look and feel better than ever. You simply apply it on damp hair, let it sit for three minutes, and style as usual." — JH

Vaseline Radiant X Deep Nourishment Hand Butter ($6)

"I am extremely particular about my hand lotions because I don't like the feeling of greasy hands. The Vaseline Radiant XDeep Nourishment Hand Butter is not only deeply nourishing, but the most important part is that it doesn't leave any residue behind. I've been carrying this in every purse it can fit in over the last few weeks because I refuse to be without it." — AB

Shea Moisture Bond Repair Leave-In Conditioner ($14)

"The SheaMoisture Bond Repair Leave-In Conditioner, formulated with the brand's new four-step bond repair system, contains deeply hydrating amla oil, shea butter, and a blend of amino acids. It nourishes, protects against breakage, and repairs existing damage in curly and coily hair types." — JH

Jessica Harrington is the senior beauty editor at POPSUGAR, where she writes about hair, makeup, skin care, piercings, tattoos, and more. As a New York City-based writer and editor with a degree in journalism and over eight years of industry experience, she loves to interview industry experts, keep up with the latest trends, and test new products.